SaaS Churn Predictor vs Custify: \\$49/mo Churn Engine vs \\$500+/mo Customer Success Platform

If you searched for "Custify alternative" or "Custify vs churn prediction tool," you are probably trying to figure out whether you need a full customer success platform or a focused way to find out who is about to cancel. Custify is a well-established CS platform based in Bucharest, founded by Philipp Wolf. SCP does one thing: predict churn from your Stripe data. Here is what each one does and when each makes sense.

What Custify Does

Custify is a customer success platform for B2B SaaS. Their homepage describes them as "customer success software that helps CS teams reduce churn, refine onboarding, and spur SaaS growth." They are built for CSMs (Customer Success Managers) who manage portfolios of accounts.

Their core feature set:

**Health scores** — composite scores based on product usage, CRM data, support interactions, and custom signals

**Playbooks** — automated sequences triggered by health score changes, lifecycle stages, or time-based rules

**Onboarding management** — track onboarding progress per account, assign tasks, monitor completion

**Lifecycle management** — define customer stages (onboarding, adoption, renewal, expansion) and track transitions

**Risk alerts** — notifications when accounts show declining engagement or health

**Automation** — workflow automation for common CSM tasks: outreach, follow-ups, task creation

**Reporting and dashboards** — portfolio-level views of health, churn risk, and engagement

**Integrations** — Salesforce, HubSpot, Intercom, Segment, and other CS-adjacent tools

Custify is designed for CS teams at companies that have at least one dedicated CSM. It works best when you have CRM data, product usage data, and support data flowing in. It is not a self-serve product — you contact their sales team, do a demo, and get a quote.

Pricing is not published. Their pricing page says "Flexible Pricing, Endless Possibilities" and shows a "Get In Touch" form. Based on industry data and customer reports, Custify starts around $500-2,000/month depending on account volume and feature access.

What Custify does NOT do: it does not connect directly to Stripe and give you a churn risk score in five minutes. It is not built for founders who do not have a CS team. It requires CRM integration and ongoing configuration to keep health scores accurate.

What SaaS Churn Predictor Does

SCP is a churn prediction engine. Connect Stripe, get a daily 0-100 risk score for every customer, and a specific recommended action for each at-risk account.

Key features:

Stripe-native integration — connect in five minutes, no CRM required

0-100 churn risk score per customer, updated daily

Specific actions for each at-risk customer (not generic "reach out")

MRR-at-risk forecasting

Daily email digest of your highest-risk accounts

Scenario modeling (Enterprise tier)

Custom scoring weights (Enterprise tier)

SCP is built for founders and small teams who want to know who is about to cancel without building a CS infrastructure first. It works the moment you connect Stripe.

What SCP does NOT do: it does not manage CSM workflows, run playbooks, track onboarding progress, or serve as a CS team's primary workspace. It tells you who is at risk. A CSM still needs to act on that information.

Feature Comparison

| Feature | Custify | SaaS Churn Predictor | | **Primary purpose** | Customer success platform | Churn prediction engine | | **Target user** | CSMs and CS teams | Founders and small teams | | **Pricing** | ~$500-2,000/mo (contact sales) | $49.99/$99.99/$399/mo | | **Stripe-native** | No — requires CRM integration | Yes — connect in 5 minutes | | **Self-serve signup** | No — sales demo required | Yes | | **Health scores** | Yes — composite, multi-source | Yes — churn-specific, Stripe-native | | **Playbooks** | Yes — automated sequences | No | | **Onboarding tracking** | Yes — per-account progress | No | | **Lifecycle management** | Yes — stage tracking | No | | **Risk alerts** | Yes | Yes — daily email digest | | **Automation/workflows** | Yes — CSM task automation | No | | **Reporting/dashboards** | Yes — portfolio-level | Yes — MRR-at-risk forecast | | **CRM integration** | Salesforce, HubSpot | Not required (Stripe-native) | | **AI features** | Limited | Churn prediction engine | | **Setup time** | Days to weeks (CRM integration) | 5 minutes (Stripe connect) | | **Minimum team size** | 1+ dedicated CSMs | 0 (solo founder works) |

When to Choose Custify

Choose Custify if:

You have a CS team (even one CSM) and need a workspace to manage accounts

You want automated playbooks that trigger outreach based on health score changes

You need to track onboarding progress across your customer base

You already use Salesforce or HubSpot and want CS data in one place

You have the budget ($500-2,000/mo) and the time (days/weeks) to configure integrations

Custify is the right choice when churn prevention is part of a broader CS workflow managed by a dedicated team.

When to Choose SaaS Churn Predictor

Choose SCP if:

You are a founder or small team without a CS department

You want to know who is about to cancel within five minutes of signing up

You use Stripe and want churn intelligence without configuring a CRM

You need a specific action for each at-risk customer, not a generic "health score declined" alert

Your budget is $49.99/mo, not $500+/mo

SCP is the right choice when you need to start predicting churn today, not after a two-week integration project.

When to Use Both

Most companies with 50+ customers and a CSM should eventually use both. SCP tells you who is at risk. Custify gives your CSM a workspace to act on that risk.

A practical setup: SCP runs daily churn predictions and sends the highest-risk accounts to your CSM via email. The CSM uses Custify to manage the outreach workflow, track the outcome, and document what worked. SCP is the sensor. Custify is the operating system.

If you are under 50 customers and do not have a CSM, start with SCP. You will know exactly who to talk to and what to say. When you hire your first CSM, that is the right time to evaluate Custify or another CS platform.

The Bottom Line

most growing SaaS companies should start with SCP and add a CS platform when they hire their first CSM.